Summer 2012 Campaign
Our new men's collection brought with it the theme of the wild west or the wild desert. Our garments brought the feel of a western or a man on a horse riding through the wilderness.
Our Art Director Giorgio Davanzo ventured us out to the stables near the pyramids where our photo-shoot was set. The stables created the perfect scene onto which we could tell our story. In addition to the cast of models and photographers we enlisted two gorgeous Arabian horses in our photo-shoot. Davanzo imagined a scene at the stables and with that we gallop into the Summer 2012 season.