Concrete announces its 1st. Designer Collaboration with Ettore Veronese

Concrete announces its 1st. Designer Collaboration with Ettore Veronese

Determined to continue being the ultimate reference for the fashion-chic Man; Concrete’s vision is set on translating the international fashion trends and what goes on the Run Ways of the fashion capitals of the world into timeless stylish collection pieces for its clients seeking distinction.

It seems like time has come for Concrete to enforce its leading market position and renowned projected image of quality and style, taking Men’s Fashion to the next level.

Concrete just released news that their very first designer partnership is with Italian designer Ettore Veronese.

Ettore Veronese rich curriculum vitae, and his professional trailer of working with some of the world’s biggest designer brands such as Zegna, Pal Zileri, Luciano Barbera, Guess Marciano, Sartoria Scuderi & Yacht Club de Monaco...etc, to design and develop their collections was the main reason behind Concrete’s decision to collaborate with Veronese.

Citing Ettore Veronese words on Style: “...appearance is material reflection, elegance is spiritual reflection; one means flouting the obviousness, the other is just hidden beauty. But both remain in the eyes of those people who just see and of the ones who are able to observe. ...”

Being the epitome of contemporary Italian style, Veronese was set to develop Concrete’s three existing Clothing lines: Concrete Concept, Concrete Classic and Concrete Casual.

(Concrete 1st designer collaboration will be with Italian Designer Ettore Veronese)

In addition to, creating and introducing for the very first time a special limited collection under the name “CUT” dedicated for the young cliental.

The Ettore Veronese for Concrete collection is set for release mid September; which is the timing of rolling out the Winter collection in all Concrete stores including its recently inaugurated online shop.

Images and inspiration stories of what will be part of the collection have yet to be unveiled...... Stay tuned!

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