Our Vision

Our mission is to become the Authority on Global Style for the modern Egyptian man.

For Concrete to be the leading premium retailer in Menswear and Children’s wear across Egypt and the Middle East, with an authentic contemporary Italian inspiration, renowned for its high quality at the right price.

Since its launch, Concrete has brought the best of global styles to the Egyptian market -from casual wear to Italian suiting. In today’s fashion landscape, where there is more choice than ever before, Concrete will act as a guide to the latest trends and help its customers project an image of successful masculinity.

Our kids’ apparel line and baby collection offer the same quality and style, with on - trend looks for both boys and girls.