The Concrete customer is inspired by successful male icons; those that have passion for what they do, credibility and standing among their peers, and who adopt a creative yet refined style which always imbues masculine confidence.
They choose Concrete because we are an authority on the style needs of modern Egyptian men. Men who look to both Europe and at home for inspiration, who have cosmopolitan sensibilities and are culturally engaged. Men who hold family values strongly, and whatever their age, they have an optimistic, youthful outlook on life.
A father who is even though career oriented but still cherishes the family life and care for the overall look and wellbeing of his children and family members.